Here's my experience. When I purchased my property 2.5 years ago the PO was in contract with Trout Blue/Chelan. The field man came out one time and told me about Sugar Bee, which they hold the patent for. He told me that they were limiting who and how much they could grow so as to keep the prices up. Interesting, create a demand, limit the supply, and reap profits. So what is the takeaway?
As small, community oriented orchardists, perhaps taking a page from their playbook is in order. One would need to come up with a variety and a name that is not available elsewhere. Then create a local demand for it and keep it exclusive to yourself.
Grab some popcorn and watch this movie.
Fade in to Joe, a small orchardist in Timbucktoo. He grows all the supermarket varieties, but struggles to compete with them. So he orders an old, obscure heirloom variety and 'accidentally' loses the tag to what it is. So he names it 'Timbucktoo Gem' and offers it in October when picked. Curious locals try it. 'Timbucktoo Gem' has a different flavour, and is fresh and crisp, unlike the supermarket club varieties which are all last years crop being dumped on the market. Cut to the next year. Locals are clamouring for 'Timbucktoo Gem', even willing to pay a premium price for it. Cut to the following year. Not only are locals demanding it, but out of area foodies that have heard about it are now requesting it and willing to have it shipped to them. A smiling Joe is enjoying profits from his crop of 'Timbucktoo Gem' and is grafting over his club varieties. Fade out. Roll credits.
Yeah, I know. It's only a movie. But you never know. Maybe people could go bonkers over Bonkers. ;-)
Washington Okanogan Valley
Zone 6b